Nairobi, Kenya
•Speaks English, Swahili
Pharmaceutical Industry Expert in Kenya and Sub-Saharan Africa
Pharmaceutical industry expert with particular expertise on strategic planning, branding and corporate communication, within pharmaceutical sector. Experience in Kenya and across Sub-Saharan Africa.
Questions I can answer:
How to set a marketing strategy?
Keywords
Other
Experience
Strathmore University • Kenya
Adjuct Faculty Member
2015 - Present (8 years, 7 months)
Trainer and coach - executive education programs
Lecturer - Marketing, Corporate Governance and Personal Development
Lecturer - Marketing, Corporate Governance and Personal Development
Thrity Engineer Consulting • Kenya
Lead Consultant
2015 - Present (8 years, 10 months)
Thrity Engineer Consulting specializes in the areas of business development, strategy development and communication, execution of marketing plans, use of metrics and analytics and training/coaching.
Identifying opportunity and business potential, segmentation and targeting, and personal selling via an outsourced sales team
Growth strategies and expansion plans focusing on portfolio growth, market growth and diversification
Brand and Corporate Communications
Management of analytics
Identifying opportunity and business potential, segmentation and targeting, and personal selling via an outsourced sales team
Growth strategies and expansion plans focusing on portfolio growth, market growth and diversification
Brand and Corporate Communications
Management of analytics
GSK
Marketing Director
2010 - 2015 (5 years, 4 months)
Provided strategic guidance for GSK East Africa Pharmaceutical business
Overseeing East Africa business across eight countries across the region
Managed advertising and promotion budget (advertising is not permitted in the pharmaceutical industry)
Responsible for new product development & market research
Overseeing the annual brand planning process and development of compelling communication
Assisted the marketing team work successfully with marketing & PR agencies
Overseeing East Africa business across eight countries across the region
Managed advertising and promotion budget (advertising is not permitted in the pharmaceutical industry)
Responsible for new product development & market research
Overseeing the annual brand planning process and development of compelling communication
Assisted the marketing team work successfully with marketing & PR agencies
Education
Doctor of Philosophy - PhD, Management and Leadership
Management University of Africa
2018 - 2021
Fellow - Chartered Institute of Marketing, Marketing
CIM - UK
2013 - ?
First woman in East Africa to be recognised as a Fellow of the Chartered Institute of Marketing - UK demonstrating commitment and experience to the profession of marketing
Master of Business Administration (M.B.A.), Employee Relations
University of Leicester
2007 - 2013
Bachelor of Science (B.Sc.), Physical Sciences
University of Nairobi
1992 - 1996